About us

Norwegian Adventure Company

Creating days you’ll remember – for the rest of your life.

Norwegian Adventure Company (NAC) is an adventure and cruise company with offices in Oslo. NAC was started by Nina Kristine Madsen-Geelmuyden and Fredrik Geelmuyden in 2012. We are a family-run business that, along with our network of guides and adventurers, has turned passion for Arctic & Coastal Norway nature and experiences into our way of life.

We research, develop and produce our own adventure and experience concepts in Arctic & Coastal Norway that combine:

  • Fantastic scenery

  • Tailor-made active adventures

  • Local culture & history

  • Culinary experiences from the region

  • Welcoming and inclusive social arenas

  • Holistic and complete experiences

Our arrangements bring together people with similar interests and passions, irrespective of age and gender, and always provide a welcoming and inclusive social arena. Together with you, our guests, we’ll create memorable experiences and days you’ll remember - for a lifetime.

Creating days to remember is our mission statement at Norwegian Adventure Company

NAC as DMC and Incoming – Norwegian Adventure Company

NAC as DMC and Incoming

  • NAC specializes in the Arctic North and Coastal Norway

  • NAC is a local DMC and Incoming operator that packages and customizes experiences.

  • NAC is a locally rooted Adventure and Cruise company, specialists in creating sustainable experiences in the Arctic North and Coastal Norway for groups, individuals, and companies nationally and internationally.

  • Clients: Corporate market (MICE – meetings, incentives, conferences, events), private groups, and FIT, holiday and leisure market.

  • NAC is headquartered in Oslo.

  • Member of Visit Bodø/Travel Guarantee Fund. Supported by Innovation Norway Nordland.

Why Collaborate with NAC? – Norwegian Adventure Company

Why Collaborate with NAC?

  1. NAC specializes in the Arctic North and Coastal Norway; Bodø & Salten, Lofoten, Vesterålen, Svalbard, Trondheim, Tromsø, Bergen, and Oslo.

  2. A local DMC, with solid knowledge of whats hot & not; destinations, accommodations, culture, culinary, activities, and nature experiences.

  3. We are committed to supporting responsible and sustainable tourism.

  4. NAC delivers turnkey experiences, events, and project management and quality assurance from A to Z.

  5. One point of contact for guests.

  6. Actively works with the role of hosting.

  7. 15 years of experience in MICE/FIT.

  8. Customer references – we have many reference cases to show, varying in size, locations, and content. Ask us!

  9. We have a range of pre-developed programs for MICE and FIT/leisure, increasing efficiency and response time.

  10. A solid base of satisfied guests!

Hosts

in NAC

Nina Kristine Madsen - Geelmuyden – Norwegian Adventure Company

Nina Kristine Madsen - Geelmuyden

CEO / Co-founder / Partner

Nina Kristine comes from Bodø, her heart is in the north although she lives in the south of Norway today. She loves skiing, mountain walks, winter swimming, windsurfing and most things that involve being outside in nature. Nina Kristine is a co-founder and owner of NAC and is responsible for communication, sustainability, and social responsibility. She has extensive experience from the Norwegian business sector and has previously worked as communications director at Astrup Fearnley and Bulk Infrastructure. Additionally, she was employed by the Ministry of Petroleum and Energy with a focus on exploration policy and the northern regions.

Fredrik Geelmyuden – Norwegian Adventure Company

Fredrik Geelmyuden

Business Development / Co-founder / Partner

Fredrik is from Oslo but has a deep affinity for the north. He has been involved in adventure tourism and explorer cruises since 2002. He’s a passionate skier, climber and windsurfer who fell in love with Arctic & Coastal Norway and what the region has to offer in terms of natural experiences and culture. Fredrik is a co-founder and owner of the company and based at our Oslo office. He is responsible for business and product development as well as international sales.

Marina Elvaker – Norwegian Adventure Company

Marina Elvaker

Marketing manager

Marina Elvaker was born and raised in Bleik, a small village on Andøya in Vesterålen. Growing up with the mountains as her closest neighbors has made Marina particularly fond of anything that gets her pulse racing and adrenaline pumping. In 2021, she moved to Oslo to study Media and Communication, but despite enjoying the city life, she would rather be sitting on a peak up north with a breathtaking view. At NAC, she works strategically and operationally with communication, social media, and campaigns.

Marie Salthella Fagerhaug – Norwegian Adventure Company

Marie Salthella Fagerhaug

Project Manager

Marie is a dedicated project manager with roots from both Coastal and Arctic Norway. Born in Finnmark and raised in Bergen, Marie has always had a deep love for the sea, mountains, and great culinary experiences.

She studied hotel management in Oslo and has been working in the tourism industry since 2011, focusing on creating unforgettable guest experiences. After completing her studies, Marie played a key role in the opening of Sommerro, where she was responsible for event planning. She worked here for two years before joining NAC.

Marie brings experience and a deep understanding of what it takes to deliver the very best in guest experiences. She has developed an interest in the small but important details that make an experience unique. Her goal is to always exceed expectations and ensure that each guest has a memorable experience, with a personal touch that reflects her dedication and passion.

Mari Clémentine Østgaard – Norwegian Adventure Company

Mari Clémentine Østgaard

Project Manager

Originally from Oppdal but now based in Ål in Hallingdal, Mari is passionate about nature-based experiences throughout Norway. She has a special fondness for Sunnmøre and loves skiing, cycling, hiking, and climbing. With extensive experience in adventure tourism, Mari is an expert in creating tailor-made adventures from A to Z. At Norwegian Adventure Company, she is responsible for developing new and exciting products for travelers. She is familiar with most places in Norway and loves discovering new hidden gems!

Øyvind Holsen – Norwegian Adventure Company

Øyvind Holsen

Financial management

Øyvind was born and raised in Hemsedal but has lived in Oslo for 18 years. With a cabin in his hometown, he is always close to the mountains, ready to enjoy the fresh mountain air, both summer and winter. Øyvind is a passionate skier and golfer, always in search of new experiences, both in nature and beyond. He has a background in commercial roles within the travel and media industries. At NAC, Øyvind contributes as a Controller.

Norwegian Adventure Guides  – Norwegian Adventure Company

Norwegian Adventure Guides

Norwegian Adventure Guides (NAG) is a professional guide company established by IFMGA certified Gorm Gunleiksrud and Norwegian Adventure Company. We are certified mountain guides who are experts in guiding, in education and in safety on snow, mountains and ice. Our team includes specialist certified mountain bike guides and nature guides from the University of Tromsø. We are based in Arctic & Coastal Norway, with a main focus and local competence in the areas of Lofoten, Lyngen, Senja, Svalbard, Kvaløya, Finnmark, Andørja, Steigen, Bodø and Tromsø - but can offer guiding all over Norway.

Norwegian Adventure Guides

Norwegian Adventure Company – Norwegian Adventure Company
Norwegian Adventure Company

8 Great Reasons to Choose Norwegian Adventure Company

Norwegian Adventure Company

We Know Arctic & Coastal Norway

We have over 15 years of experience in adventure tourism and are locally rooted!

Norwegian Adventure Company

Comprehensive Experiences

We have the ability to tailor unique experiences that take care of logistics, transport, accommodation, and great dining experiences along with the most important; the journey itself.

Norwegian Adventure Company

Off the Beaten Path

There are many undiscovered and pristine areas in the north. With local roots, we know where!

Norwegian Adventure Company

Small Groups and Certified Guides

Hike in small groups. We cater to beginners, trained, and experienced hikers.

Norwegian Adventure Company

Quality and Knowledge

We have a long track record and good references. Expert knowledge and local hosting at each destination.

Norwegian Adventure Company

Boutique Accommodation

We facilitate holistic experiences and offer unique tours and boutique accommodations at many of our destinations.

Norwegian Adventure Company

Local Culinary Experiences

We want you to experience the best the region has to offer, including on your plate, and are familiar with good eateries or offer culinary experiences from Arctic Adventure Cuisine.

Norwegian Adventure Company

Be Enchanted

Arctic & Coastal Norway is a unique destination with fantastic opportunities for a trip under the northern lights in winter or the midnight sun in summer. Be enchanted!

Proud sponsors

Norwegian Adventure Company
Arctic Adventure Club

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